GOOD COUNSEL
Visual Identity | Type Design | Motion Design | 3D Role: Brand Designer
Good Counsel is the first fully size-inclusive menswear brand, redefining modern luxury with an emphasis on fit, style, and versatility. Offering sizes S–8XL, the brand challenges conventional sizing standards, ensuring every man has access to premium, fashion-forward pieces.
The visual identity is structured and bold, embodying Good Counsel’s commitment to unity and self-expression. A refined typographic system reinforces the brand’s confident yet approachable tone, while a strategic copy framework integrates "Good" as a recurring motif, strengthening brand recognition and cohesion. The result is a brand that speaks to modern masculinity—elevated, inclusive, and undeniably good.
Brand Guidelines
This brand guidelines deck outlines the visual and verbal framework that ensures consistency across all touchpoints.
